Scott Jezzard is a young Australian architect who I introduced to Revit 4 years ago. He left GAJ a few months ago and has been doing some very impressive freelance Interior Design work.
He's the kind of guy who always wants to stretch Revit to its limits (and beyond) He also has a background in fine art and sculpture, which shows in the modelling of some of the furniture families he custom-built for these renders.
The first 3 shots were modelled and rendered entirely in Revit. The care he took to get the materials and lighting right has really paid dividends.
One nice touch is the bump map/cutout associated with the Rug decal. Not something you're going to use all the time, but a very nice feature when you need it. If you've never experimented with this aspect of decals, give it a go, can be very effective.
If you want to go further than this with soft furnishings, you will have to export to 3d Max, which is exactly what Scott did for the next group of renders. Autodesk have an excellent workflow for this based on the FBX file format. It was Scott's first time to use this, but the results are excellent.
Max has a much more sophisticated set of modelling tools for tackling thinks like soft furnishings and buttoned leather. Also more controls for material definition and lighting effects. But its a complex program, so you need to be prepared to put in the time to learn its secrets.
The simplest solution for medium sized firms is to do most of your rendering in Revit, but have a couple of hotshot Max guys to handle the top end renders, particularly interiors with soft furnishings and rich materials.
A couple of screenshots from within Family Editor to close out this post, just to give a little insight into the use of swept blends and void cuts. Nice work in my opinion.
Scott is currently weighing up his options, and open to job offers in either Dubai or Australia, so if anyone out there is interested, let me know and I'll put you in touch. Buy now while stocks last :}